Posts Tagged ‘Wedding Industry Consultant’
Targeting the “older” couple?
The ‘older couple’ is a highly desirable sector to market to. This blog post shares my top tips for making your offering most relevant to older couples.
Read MoreAsk Good Questions
I’m rather a big fan of face-to-face and there’s nothing like winning the opportunity to show couples your wedding venue possibilities via a show round or site visit. There is no greater chance than to leave them in no doubt you are the PERFECT venue for them. I’ve written, Conducting a brilliant venue show round, for some…
Read MoreWhy invest in wedding co-ordinator training?
Today’s film tackles the subject of training of wedding co-ordinators and the benefits of investing in this for great returns. 1. Hire for Passion, Train for Skill – this I wholeheartedly believe in. You can’t teach a passion and enthusiasm but I don’t think our industry is short of the enthusiasm, but it is short…
Read MoreOur Latest Wedding Showcase Project
Today’s post is dedicated to our most recent event project which we were thrilled to produce with and on behalf of the events team at Chiswick House & Gardens Trust. This quiet oasis of landscaped Italianate gardens located in west London, with its stunning 18th-century villa, has long hosted beautiful weddings but had not, to…
Read MoreWedding business resources
In today’s post, I’m sharing some of my favourite wedding business resources to help you with increasing your knowledge, learning and understanding of the brilliantly diverse and super-fast moving wedding industry that we work in. I strongly believe that it’s really important that as both businesses and individuals that we never stop learning and…
Read MoreThe wedding venue and professional blogger – a great match
As part of my wedding market training day I offer to wedding venues, we talk a lot about modern marketing methods that successful venues adopt, and naturally, working with professional blogs is a key part of that. My last training group were lucky to have a short presentation from Louise Beukes of well-known wedding blog,…
Read MoreTell your story
As a small business owner, creative entrepreneur and life-long learner, I’m interested in reading a lot about psychology, generational traits and desires and in particular of the millennial generation which for most of us in the wedding industry presents us with the majority of our clients. One element which is discussed time and again is…
Read MoreMust-Know Trend for Independent Wedding Celebrants
Trends come and go and the latest product or offering isn’t always something you can or would want to adopt into your wedding venue but this trend I’m featuring today is a big one and it’s very likely here to stay. It rocks the very foundation of the wedding day itself and it’s vital you…
Read MoreAn image says a thousand words – Photographing Your Wedding Venue
Never has the power of the image been so great – we’re constantly surrounded by photos. Photos all around our social media feeds are bursting with image after image and millennial couples (those born from 1978 to 2000) want to actually see exactly what they are getting before booking, so it’s critical they see your…
Read MoreTop Ten Tips for Hosting a Winning Wedding Showcase or Open Day
I know a thing or two about designing, planning and hosting venue-based wedding events aimed at couples planning their upcoming wedding. Whether we call it an open day, a showcase or (shudder shudder) a wedding fair, there are certain ingredients that I know really work in delivering superbly attended events, with the right audience finding…
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